03 / selected work

work

Creative systems built around a clear hypothesis, a real audience, and measurable feedback.

Business type
Beneunder premium down jacket UGCPaid Creative / Apparel

Beneunder — Premium Down Jacket UGC

7.3% CTR, setting a new record for the client.

Beneunder down jacket product detail creativePaid Creative / Apparel

Beneunder — Texture and Warmth in Focus

Product detail creative that generated orders.

Alibaba.com viral storytelling creativePaid Creative / Platform & App

Alibaba.com — Viral Storytelling for Acquisition

About 10,000 clicks in one day, with CPC below $0.50.

Drone creative with Yellowstone flightPaid Creative / Tech & Mobility

Drone Creative — UGC Meets Yellowstone Flight

Delivered a creative the client’s internal AI team could not produce.

OdinLake ergonomic chair creativePaid Creative / Home & Furniture

OdinLake — Selling Comfort, Not Just a Chair

Everyday comfort demonstrations for a premium ergonomic chair.

Sun-protective apparel paddleboarding creativePaid Creative / Apparel

Sun-protective Apparel — Paddleboarding

Outdoor product use brings the sun-protection benefit into focus.

Functional apparel dog walking creativePaid Creative / Apparel

Functional Apparel — Everyday Dog Walking

A daily outdoor scenario for testing a different buying motivation.

Functional apparel hiking creativePaid Creative / Apparel

Functional Apparel — Hiking in the Mountains

A hiking creative from a multi-scenario audience test.

Breescape Creator-Led Sheets DemonstrationPaid Creative / Home & Bedding

Breescape — Creator-Led Sheets Demonstration

Unboxing, fabric close-ups and an in-room demo make softness, comfort and HSA/FSA eligibility easy to understand.

LoopLab shapewear creative optimizationPaid Creative / Apparel / LoopLab

LoopLab — A Stronger Shapewear Hook

Creative revisions improved key metrics and enabled further scaling.

AccioWork sourcing problem creativePaid Creative / Platform & App

AccioWork — A Sourcing Problem Made Simple

An everyday business problem becomes a clear reason to try the tool.

Alibaba.com airport micro-drama creativePaid Creative / Platform & App

Alibaba.com — The Airport Micro-drama

A story-led creative with a clear platform call to action.

Consumer tech product seeding creativeSocial Scale / Consumer Tech

Consumer Tech — Story-led Product Seeding

Audience-specific stories introduce a product in an everyday setting.

The Cat Cashier pet contentSocial Scale / Pets / Southeast Asia

The Cat Cashier — Everyday Comedy, Organic Reach

4.2M views on a Southeast Asian pet-content video.

Neck fan summer storySocial Scale / Consumer Tech

Neck Fan — A Summer Story That Sparks Curiosity

A relatable outdoor story brings personal cooling into everyday life.

Alibaba.com brand promotion creativeSocial Scale / Brand Promotion

Alibaba.com — Brand Promotion

Achieved excellent brand promotion results for Alibaba.com.

Little Boss everyday momentsSocial Scale / Family & Everyday Moments

Little Boss — Everyday Moments, Breakout Reach

42.4M views on a matrix-account video.

Plush companions lifestyle contentSocial Scale / Home & Lifestyle

Plush Companions — Comfort-led Lifestyle Content

Expressive reactions and tactile close-ups make home content worth sharing.

Garage stories automotive community contentSocial Scale / Automotive

Garage Stories — Build a Community Around Car Culture

Workshop humor draws car enthusiasts into familiar, story-led content.

Intercooler talk automotive community contentSocial Scale / Automotive

Intercooler Talk — Content for the Performance Community

Creator-style conversations make automotive upgrades easier to understand.

Fitness AI creator gym personaAI Creator / Fitness

Fitness AI Creator — A Consistent Gym Persona

A recognizable creator built around everyday fitness content.

Brazil AI creator local lifestyle vlogAI Creator / Lifestyle / Brazil

Brazil AI Creator — Local Life, Local Voice

Portuguese-language vlogs built around a localized creator persona.

Lifestyle AI creator theme park storyAI Creator / Lifestyle & Travel

Lifestyle AI Creator — A Day at the Theme Park

Everyday travel stories extend a brand-owned creator’s identity.

Lifestyle AI creator casual home contentAI Creator / Lifestyle

Lifestyle AI Creator — Casual Home Content

A recurring persona keeps the account recognizable between posts.

Alibaba.com recurring entrepreneur personaAI Creator / Business / Platform & App

Alibaba.com — A Recurring Entrepreneur Persona

A consistent character brings product sourcing into everyday business stories.

Alibaba.com small business owner storyAI Creator / Business / Platform & App

Alibaba.com — A Small Business Owner’s Story

A character-led sourcing story gives the platform a practical role.

Duda e Gui character storyAI Creator / Character Stories

Duda e Gui — Build an Audience Before You Sell

One video surpassed 1M views within the account’s first 9 posts.

Brazil AI creator local stories vlogAI Creator / Lifestyle / Brazil

Brazil AI Creator — Local Stories, Lasting Trust

Lifelike, locally relevant vlogs help attract followers and build trust over time.

work